Meta Launches Metaverse Digital Clothing Store

 Meta Launches Metaverse Digital Clothing Store

Meta announced that it was launching a designer digital clothing store that will allow users to purchase clothing for their avatars in the metaverse. The company believes that clothing and other accessories are an important aspect of the users’ expression and that would entice them to spend money on digital clothes that will be wearable on all of Meta’s apps, including Facebook and Instagram.

Meta Is Going to Sell Metaverse Clothing

With the rise of the metaverse, an alternative and digital world seem to be emerging. Companies have begun to include industries like clothing to capitalise on the spending of metaverse users on the identity of expression in the coming days. One of these companies is Meta, which has recently announced the launch of a digital clothing store, named the "Meta Avatars Store," that will allow users to purchase clothing from different brands to dress their metaverse avatars.

The store, which will be rolling out across different markets this week, will feature digital designs created by Balenciaga, Prada, and Thom Browne, and will be available for Meta’s avatars on Facebook, Instagram, and Messenger. The pricing for clothing available has still not been revealed.

Meta’s Digital Bet

Meta’s bet is simple: the company believes that the metaverse will expand in the coming years for these digital items. The company moved to a metaverse-driven business earlier this year. Regarding the relevance of these items, Mark Zuckerberg, Founder and CEO of Meta, stated:

"Digital goods will be an important way to express yourself in the metaverse and a big driver of the creative economy. I’m excited to add more brands and bring this to VR soon too."

With VR, Zuckerberg is likely referring to Horizon Worlds, Meta’s flagship metaverse app, which can only be enjoyed by owners of Meta’s Quest, a line of VR headsets. It is likely that users of the platform will also be able to wear these digital items in Horizon World.

However, according to experts, Meta’s voyage to entice users to step into the metaverse will not be an easy one. Zuckerberg has already recognised that this early move to the metaverse will cost them. In May, he stated that this change would cause the company to lose a "significant amount of money" during the next three to five years.