Portuguese Football Legend Cristiano Ronaldo in an NFT Partnership with Binance

 

Portuguese football legend Cristiano Ronaldo, one of the world’s top-earning sportsmen, has inked a partnership with Binance, which offers an opportunity for his supporters to join the footballer’s Web3 community. Speaking on the occasion, he described the partnership with Binance as "going to change the non-fungible token (NFT) game and take football to the next level."

An Iconic Piece of Sports History

Cristiano Ronaldo has announced his exclusive multi-year non-fungible token (NFT) partnership with cryptocurrency exchange Binance. In a statement released by the crypto exchange, the partnership offers followers of the celebrity footballer an opportunity to "own an iconic piece of sports history."

Followers of Ronaldo will also have the opportunity to join the 37-year-old footballer’s Web3 community. In a video shared on Binance’s Twitter handle, Ronaldo, who holds the record for most goals scored (117) while playing for a national side, spoke about his decision to join hands with the cryptocurrency exchange.

"I’m delighted to announce my partnership with Binance. Together we are going to change the NFT game and take football to the next level, and this is just the beginning, "said Ronaldo, one of the highest-paid sportsmen in the world.

Ronaldo’s Followers

Binance’s deal with Ronaldo, who according to Forbes has more than 690 million followers across social media, is another effort by the exchange to entice football fans to NFTs and Web3. Before partnering with CR7, Binance had previously engaged Andreas Iniesta, a Spanish football legend who, as of November 2021, had 25.2 million Twitter followers and 38.1 million on Instagram.

However, after he tweeted about cryptocurrency trading with Binance, Spanish regulators warned Iniesta against encouraging his followers to invest in digital currencies.