Most Gamers Believe Metaverse Will Change the Gaming Industry Positively

Most Gamers Believe Metaverse Will Change the Gaming Industry Positively

Software development firms, Globant and Yougov, have published the results of a survey that found most gamers believe that the metaverse will positively change the gaming industry. The survey unveils data consisting of one thousand PC, console, and mobile gamers. It also reveals that most gamers are still uncomfortable with advertising in the metaverse and that non-fungible tokens (NFTs) are not popular with metaverse gamers.

The Metaverse Might Change the Gaming Industry

The perception of gamers about the metaverse and its impact on the future of the industry is taking a positive turn. A new survey, titled "Metaverse Awareness Survey," published by Globant, a software and tech company in partnership with Yougov, has revealed that gamers support the hype around the metaverse.

The survey also covered other metaverse-related subjects like NFTs that included one thousand gamers on the importance of the metaverse for the interactive entertainment industry. More than half of those surveyed believe that metaverse technology will have an impact, with 41% having a very positive outlook for the sector, while 25% were found to be indifferent about the issue.

Gamers are yet to accept advertising in the metaverse, with only 35% showing some interest in these spaces. About 44% said that they would accept advertising in the metaverse, subject to rewards or some kind of incentive, such as access to apps.

Nicolas Avila, CTO for Globant in North America, stated:

"Through this survey, we see that although the development of the metaverse is still in its early stages, U.S. gamers already see the technology as capable of expanding the realm of possibility in gaming."

Cryptocurrencies and NFTs 

The survey seems to indicate there is a gap between the metaverse and web 3.0, as most gamers are not comfortable with the use of cryptocurrencies or NFTs. The survey results indicate that 34% of the gamers were interested in managing cryptocurrency, while almost half of them had no interest in crypto assets.

Big gaming companies like Ubisoft have started experimenting with NFTs in the gaming sector, but the concept is still relatively new to the field. As 73% of gamers link the platform with its concept, Meta seems to be getting the upper hand when it comes to brand association with the metaverse.