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Meta Now Allows Users to Post their NFTs on Facebook and Instagram

Meta Now Allows Users to Post their NFTs on Facebook and Instagram

The social media company, Meta has now revealed that users can post non-fungible tokens (NFT) on Facebook and Instagram. It now offers posting compatibility across the two major social media platforms. The digital collectible-sharing facility follows Meta's rollout of NFT and Web3 wallet support to 100 countries during the first week of August.


Logos of the two popular social media platforms Facebook and Instagram of the social media giant Meta


Meta Introduces the ‘Ability to Post Digital Collectibles’

Meta Platforms, Inc., announced on August 29, 2022, that the firm is "introducing the ability to post digital collectibles" across Instagram and Facebook. Meta disclosed the information on Twitter and shared a blog post published in May that gets updated regularly.

When Meta tweeted about the NFT posting compatibility support across the two platforms, Facebook and Instagram, the company received reactions from individuals who liked the idea and also from people who mocked the NFT concept. One person wrote that Meta’s latest NFT cross-posting compatibility was "bullish."

Many people have mocked the NFT announcement, and one such individual told Meta, "No, I’ll just post the jpeg instead, thanks." Another individual replied that sharing a jpeg was "safer for sure." A few people shared screenshots of the new feature to post NFTs across Instagram and Facebook.

As Meta's post on Monday states,

"As we continue rolling out digital collectibles on Facebook and Instagram, we’ve started giving people the ability to post digital collectibles that they own across both Facebook and Instagram. This will enable people to connect their digital wallets once to either app to share their digital collectibles across both."

The August 29 announcement follows Meta extending NFT support to 100 countries and adding the facility to connect with third-party wallets such as Metamask and Rainbow. Meta also released on August 4 that the digital collectibles features would support blockchains like Flow, Ethereum, and Polygon. Then Meta said that "there are no fees associated with posting or sharing a digital collectible" on Instagram and Facebook.

The company’s social media competitor, Twitter, launched non-fungible token support via Twitter Blue Labs. Users of Twitter Blue Labs’ features can upload longer videos on Twitter, upload videos in 1080p quality, and leverage an NFT profile picture. While Meta has integrated Flow and Polygon, Twitter only supports static NFTs that were created on the Ethereum blockchain.

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