FIFA to Launch NFT Platform for Soccer Fans in the run-up to the World Cup
The
international soccer governing body, FIFA, has announced the upcoming launch of
an NFT platform for sports fans across the globe. FIFA+ Collect will offer
digital collectibles of the greatest game moments of the FIFA World Cup.
FIFA Develops the NFT Platform in Partnership with Blockchain Firm Algorand
The
International Federation of Association Football (FIFA) is preparing to open its new platform for non-fungible
tokens (NFTs) later this month. FIFA+ Collect will release a range of initial
collections of tokens and release details of upcoming exclusive and
limited-edition collections, the organization said in a press release published
on Friday.
The
digital collectibles will represent memorable moments from football matches and
feature iconic art and imagery from the FIFA World Cup tournaments. "This
exciting announcement makes FIFA collectibles available to any football fan,
democratizing the ability to own a part of the FIFA World Cup," commented
FIFA Chief Business Officer, Romy Gai.
"Fandom
is changing, and football fans around the world engage with the game in new and
exciting ways... Just like sports memorabilia and stickers, this is an
accessible opportunity for fans around the world to engage with their favorite
players, moments, and more on new platforms," Gai explained.
FIFA+
Collect will be available on FIFA+, the federation’s digital platform, which
provides access to live soccer games from around the world, interactive games,
news, tournament information, and other original content. FIFA+ Collect will
initially be launched in three languages—English, French, and Spanish—with more
to come, and across the web and mobile devices.
FIFA’s NFT platform was created in partnership with Algorand earlier this year. "The commitment FIFA has made to bridge to Web3 enabled by Algorand is a testament to their innovative spirit and desire to directly and seamlessly engage with football fans," said the company’s interim CEO, W. Sean Ford. FIFA and the blockchain technology firm agreed on a sponsorship and technical partnership deal in May, ahead of the FIFA World Cup 2022 in Qatar.
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