Ticketmaster Selects Flow Blockchain for Minting NFT Event Tickets

Ticketmaster Selects Flow Blockchain for Minting NFT Event Tickets

Ticketmaster Entertainment, Inc. has revealed the company will provide event organizers the facility to mint non-fungible token (NFT) tickets via the Flow blockchain. Last November, Ticketmaster said it was working with Polygon, but since Super Bowl LVI, the ticket sales and distribution company has started working with the Dapper Labs-managed Flow.

Ticketmaster Has Minted More Than 5 Million NFTs Using Flow

On August 31, 2022, a sportsbusinessjournal.com report detailed that Ticketmaster will allow event organizers to issue NFTs using the Flow blockchain. Organizers will be able to mint NFTs before, during, or after an event, and they can represent tickets or memorabilia, VIP access, and rewards as well. The report notes that the ticketing agency has already minted 5 million NFTs via the Flow network.

Clients that have issued NFTs include The Black Crowes, The Apollo Theater, and Gavin DeGraw. Ticketmaster originally said it would use Polygon, but in February the world’s largest ticket marketplace decided to use Flow for the Super Bowl LVI NFT tickets.

Flow already works with the NFL via the partnership it worked out for the "NFL All Day" NFTs. Dapper Labs ran Flow, which was also used to create "NBA Top Shot" and "UFC Strike" NFTs. NFL game attendees can get flow-issued NFT tickets for over a hundred games in the 2022 season.

‘Ticketmaster Is Empowering Event Organizers’

All-time statistics from the NFT data aggregator cryptoslam.io show that the Flow blockchain commands the fourth largest position in terms of NFT sales among 19 different blockchains. The Flow blockchain has recorded USD 1,098,215,401 in all-time NFT sales, according to cryptoslam.io data. 30-day stats indicate Flow is the fifth-largest just below Immutable X, which saw a 417% rise in the past month.

Flow also confirmed the Ticketmaster deal on Wednesday when it tweeted about it to Live Nation fans. "Big news for live event fans," Flow said. "Ticketmaster event organizers can now offer digital keepsakes, minted on Flow." The company continued:

"Activate access to experiences and rewards, and that's not all—Ticketmaster is empowering event organizers to improve live experiences for fans. Share your experiences online, never lose that ticket to a show you loved, discover new ways to reward communities, and enjoy VIP experiences."