E-Commerce Giant Flipkart Launches The Metaverse Shopping Experience

E-Commerce Giant Flipkart Launches The Metaverse Shopping Experience

The Walmart-backed Indian e-commerce giant, Flipkart, has launched a pilot for the metaverse shopping experience for customers. The company has announced the launch of its metaverse called Flipverse, which will comprise several brands to offer their own shopping experiences.

Flipkart Is Planning To Launch Flipverse

One of the biggest India-based e-commerce companies, Flipkart, has announced it will pilot its own metaverse shopping experience. The metaverse shopping site is called Flipverse, which will provide customers with the experience of purchasing in a virtual store through their smartphone.

The company hopes to provide gaming and loyalty points to the shopping experience, allowing customers to collect super coins and digital collectibles from different brands that are part of the pilot program.

Flipkart has established a partnership with eDAO, a Polygon-incubated company, to prepare the metaverse experience. The company has enrolled the participation of several key partners, including Puma, Noise, Nivea, Lavie, Tokyo Talkies, Campus, VIP, Ajmal Perfumes, and Himalaya to offer their experiences in the Flipverse. A Flipkart executive said:

"The idea is to have millions of users experience Flipverse and open the doors to the future of shopping. Fifteen years ago, we were the first Indian company to launch Web 2.0 commerce. And I feel today we are the first company to launch Web 3.0 commerce."

Retail and the Metaverse

The metaverse retail experiences have been pretty limited, but Flipkart and Polygon believe there is a big opportunity in the future for the virtual shopping experience. Sandeep Narwal, the co-founder of Polygon, said:

"While we have only just begun to scratch the surface of what’s possible in the metaverse, we see e-commerce as one of the killer use cases. Combining top brands with Flipkart’s e-commerce expertise in a virtual environment stands to revolutionize online retail as we know it."

Walmart, which owns 72% of Flipkart, has already made its first metaverse move in the Roblox universe in September, launching two experiences named "Walmart Land" and "Walmart’s Universe of Play."