Formula One Team Haas F1 Collaborates with Opensea to Mint NFTs

Formula One Team Haas F1 Collaborates with Opensea to Mint NFTs

Formula One Team Haas F1 has announced a collaboration with non-fungible token (NFT) marketplace Opensea. As per the agreement, a collection of NFTs will be produced for the Haas F1. The Opensea logo will appear on the VF-model cars.

Opensea to Partner Formula One Team Launch NFT Collection

Leading peer-to-peer marketplace for non-fungible tokens Opensea will create an NFT collection for the Haas F1. The collaboration was announced on Thursday by Haas, the only American-owned team competing in the FIA Formula One World Championship. The Haas F1 website has released a press release:

"As the ‘Official NFT Marketplace Partner’ of Haas F1 Team, Opensea will work with the team and external collaborators alike in producing a collection of branded NFTs."

The objective is to enhance fan engagement, as the racing team indicated. "NFTs have the incredible power to unlock new experiences and give us a canvas to bring people together around the things they love in new ways," added Vice President of Product at Opensea, Shiva Rajaraman.

The top executive said the crypto company is looking forward to launching innovative collections with Haas F1 and providing new opportunities for their community of dedicated fans to get closer to the action.

As part of the agreement, the Opensea logo will appear on the VF-22 cars, which were designed by the Haas F1 Team to compete in the 2022 Formula One World Championship.

"We’ve waited to find the right partner in the NFT space, and in Opensea we’ve found exactly that," stated Team Principal of Haas F1 Guenther Steiner.

"To be guided by Opensea on our collections and fan engagement opportunities, we know we’ll be in good hands as they’re not only connected to all the key players, but they’re an industry leader with innovation at the forefront of all they do," Steiner added while commenting on Haas F1 entering the NFT space.

The collaboration between the crypto industry and the popular racing car sport has been gaining momentum in the last few years. In the summer of 2021, Formula One secured a multimillion-dollar crypto sponsorship deal with Crypto.com. Red Bull Racing partnered with the crypto exchange Bybit in early 2022. Formula One filed eight trademark applications covering a range of crypto, NFT, and metaverse products and services in the US in mid-October.