Visa Launches a Special NFT Auction Ahead of the FIFA World Cup

Visa Launches a Special NFT Auction Ahead of the FIFA World Cup

Financial payment giant, Visa, has set out to warm up soccer fans for the upcoming World Cup in Qatar with a non-fungible token (NFT) initiative. FIFA’s payment partner has teamed up with the governing body of crypto sponsors to celebrate the planet’s most popular sport, art, and technology.

Visa and Crypto.com Offer Soccer Fans Iconic NFTs

Visa, the official payment technology partner of FIFA's governing body, has announced the launch of a series of unique digital collectibles representing iconic goals by five legendary footballers. The Visa Masters of Movement NFTs are now available on Crypto.com, which is the official crypto trading platform of FIFA.

The auction comes ahead of the 2022 World Cup, which will be held between Nov. 20 and Dec. 18 this year. Fans will get an opportunity to create digital art inspired by their signature movements and mint it into their NFT later this month on an interactive pitch at the FIFA Fan Festival in Doha.

Commenting on the initiative, Senior Vice President and Head of Sponsorships at Visa, Andrea Fairchild, stated:

"As FIFA World Cup 2022 approaches, we want to celebrate football, art, and technology through the lens of what makes the FIFA World Cup so special — wildly impassioned fans, legendary athletes, and, for a few short weeks, the ability to bring the world together in a uniquely connected way."

The project covers five works of art, inspired by goals scored by Jared Borgetti, Tim Cahill, Carli Lloyd, Michael Owen, and Maxi Rodriguez and issued as NFTs. Fans will be able to bid on the Visa Masters of Movement NFTs on Crypto.com through Nov. 8.

"The FIFA World Cup is one of the most anticipated sporting events in the world, and we are incredibly excited to give fans a new way to engage with this epic event," added Steven Kalifowitz, Crypto.com’s chief marketing officer. He pointed out that the tokens created and collected by the fans will live forever on the blockchain.

The highest bidders for each NFT will receive the token in their Crypto.com wallet as well as signed memorabilia from the featured legendary player. Visa also said that all proceeds from the auction will be donated to Street Child United, a UK charity organization working for the welfare of street children.