BRICS Bloc and De-Dollarization in the Spotlight of Google Trends
The highly anticipated BRICS Summit in Johannesburg (August 22-24) which is less than two months away has captured the world's gaze. Ministers from the influential BRICS countries are gearing up to convene and explore avenues for expanding the bloc's membership and introducing a unified currency. Recent data from Google Trends reveals an unprecedented surge of interest in the BRICS, with search terms like "BRICS," "de-dollarization," and "BRICS currency" peaking last week, igniting global curiosity.
Google Trends Unveils Curiosity Surge in BRICS and De-Dollarization Searches
The BRICS bloc, consisting of Brazil, Russia, India, China, and South Africa, has taken center stage over the past month. 2023 has witnessed an extraordinary increase in news coverage and content dedicated to these influential nations.
Over the last 30 days, the world's interest in the BRICS bloc has skyrocketed. According to Google Trends (GT), the search term "BRICS" reached a perfect score of 100 on July 3, 2023, following a score of 72 out of 100 the day before.
Burundi, Botswana, Nicaragua, South Africa, and Bangladesh have emerged as the countries displaying the greatest interest in the search term "BRICS," as per GT data. Notably, associated topics linked to "BRICS" include "gold," "de-dollarization," "Bangladesh," "Vladimir Putin," and "France."
The global interest in the search term "de-dollarization" too has experienced a remarkable surge over the past month, culminating in a perfect score of 100 on GT on June 24, 2023. Throughout this period, "de-dollarization" witnessed multiple spikes, with scores reaching approximately 94, 97, and 99, highlighting its significance.
Leading the search for "de-dollarization" are Singapore and the United States, reflecting the worldwide fascination with this topic. Similarly, the search term "BRICS currency" has been steadily gaining traction over the past month. On July 2, 2023, this search term reached a score of 38, but just two days later, on July 4, it skyrocketed to a perfect score of 100.
Malawi, South Africa, Sri Lanka, Kenya, and Croatia are presently the regions displaying the highest interest in this search term. Related topics include the "economy," "currency union," "Americans," "Arabia," and "Zimbabwe."
BRICS Summit and Unified Currency Proposals Amplify Worldwide Attention
Interestingly, GT data reveals a common question asked: "When will a BRICS currency be released?" The world's attention was captured by South African President Cyril Ramaphosa's announcement this week that the upcoming BRICS Summit will be conducted in person, with the likely attendance of Russian President, Vladimir Putin.
While Ramaphosa remains tight-lipped about Putin's participation in the Johannesburg Summit, curiosity looms as people eagerly anticipate the outcomes of the upcoming event. Speculation and intrigue surround the discussions regarding the expansion of the bloc's membership and the establishment of a common BRICS reserve currency.
The global community has unequivocally indicated an insatiable interest in the BRICS bloc and its endeavors, as revealed by the Google Trends data.
What is your take on the surging global interest in the BRICS bloc? Please share your thoughts and opinions about this subject in the comments section below.
0 Comments