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DecentWorld Unveils First 3D Metaverse City-Downtown Dubai

DecentWorld Unveils First 3D Metaverse City-Downtown Dubai


The ever-growing DecentWorld community can now have a stroll through the 3D metaverse city of the most modern version of Dubai. The Swiss-owned metaverse and blockchain-based platform have just launched its much-anticipated first 3D city environment – Downtown Dubai, created on the latest Unreal Engine technology. In total, it took more than 50 buildings and other objects for the team of industry professionals, engineers, and artists to build the future Dubai, as some buildings are not yet built in the real world.


3D city environment – Downtown Dubai, created on the latest Unreal Engine technology


The unveiling of the city marks a solid upgrade to the company’s original product, a two-dimensional geo-based map that enables users to move around the globe and acquire digital real estate as part of a stellar web3 experience. Through the 3D environment, users can gain the exclusive opportunity to immerse themselves in a digital replica of the city of Dubai and experience the metropolis with their own eyes – all without needing to travel.

Art Spanning from Research

DecentWorld’s metaverse city differs from those of other platforms because it has not tried to create a fantasy world. Instead, it focuses on feelings of familiarity and recognition as a way to challenge the way people perceive architecture and explore the world around them.

"We based our 3D Downtown Dubai on several authentic photographs available online. The team has tried to accurately interpret the appearance of buildings and streets. Each image has been gathered from satellite navigation software as well as a variety of other sources, and meticulously examined and studied to deliver exceptional results," the design team explained. "We aimed to create an environment that stimulates and enhances the users’ senses."

The team also reviewed blueprints of buildings that, in the real world, are still being developed, giving users an inspirational preview of how the city will look shortly.

"Some of the buildings, which are present in the metaverse, will only be finished in real life at the end of 2023. We are giving our users a one-of-a-kind opportunity to explore what the city could look like in the future. They will be able to say that they saw it before it was even built, "the team shared.

Gamified User Experience

Besides working on designs, the creators have also invested resources into developing a seamless, user-friendly experience. First, upon joining the metaverse, users will need to log into an existing account or sign up.

They will then be able to pick one of two avatars to represent them while exploring the city. The avatar will begin its journey in a luxurious apartment and, after approaching the exit door, will be dropped into the main square of Downtown Dubai, right next to the famous architectural monuments.

Users can move through the city, either on foot or by hopping onto one of the electric scooters available on-site, see information about the building establishments, such as their price and availability to purchase.

DecentWorld’s 3D Downtown Dubai is built as a multiplayer, so users can interact with each other either by a simple greeting wave or by having a chat in the in-built messaging system. They can also bid on each other’s assets directly from the 3D screen.

The team is also planning to add more 3D spaces soon, as well as enable users to play quests and other games. Voice chat will be enabled soon, so users will be able to communicate with each other.

Advertising on Metaverse Made Easy

Downtown Dubai is a newly developed venture, but it is not the last item on the company’s ambitious list of aspirations. After making USD 22 million from sales in a few months, the development team intends to build on that momentum to provide the best product on the market.

Downtown Dubai currently has two billboards, enabling third-party companies to purchase unique metaverse advertising space. In this way, businesses will be able to place advertisements for their brands, giving them exposure to explorers in the metaverse.

The platform later plans to open its metaverse up to further third-party integrations, which will take the form of shops, activities, and entertainment facilities.

"The next step in our plans is to open up our APIs for business integrations, enabling businesses to co-produce unique value for our users. The more companies join our platform, the more fulfilled and interoperable the metaverse becomes," the DecentWorld team explained.

DecentWorld’s goal for the immediate future is to create a virtual reality in which users can engage and interact in various activities to work, play, shop, socialize, and co-create.

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