Spanish Soccer Clubs File Joint Trademark for Metaverse Activities

Spanish Soccer Clubs File Joint Trademark for Metaverse Activities

The biggest soccer clubs in Spain, Real Madrid, and FC Barcelona have applied for trademarks in the metaverse. The applications encompass various activities and services that they can conduct in the metaverse, including a cryptocurrency wallet and the possibility of selling virtual merchandise.

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Real Madrid and FC Barcelona Make their Move to the Metaverse

Sports teams are now making their move to the metaverse for generating new income sources while improving the feedback and relationship with fans. Recently, two of the biggest soccer clubs in Spain, Real Madrid and FC Barcelona, have filed a joint trademark application to offer multiple services in the metaverse.

Trademark Attorney Michael Kondoudis first reported on the trademark application on social media, reporting that it was filed on August 5. The trademark filing indicates that the two clubs may be interested in offering their cryptocurrency wallets. The application also hints at possible metaverse gaming software, as it refers to "virtual reality software." The filing also refers to virtual apparel, such as clothing, footwear, and headgear.

Soccer Clubs and Crypto Background

The crypto environment and the metaverse are not new to either of the two teams that filed the trademark applications. Both the teams have been part of the crypto and NFT segments. Real Madrid partnered with Sorare, an NFT collectible company, to allow it to offer collectibles of its players on Sorare’s NFT market back in 2020. In 2021, the soccer team announced that it would issue Smart Tickets in the form of NFTs for its audience, in partnership with LAVA.

FC Barcelona has been deeply involved in the cryptocurrency world, having issued its fan token that allows users to have a say in certain decisions regarding the club. FC Barcelona also announced that NFTs and the metaverse were part of its expansion strategy and launched Barca Studios, a new division to focus on its products, in March.

Furthermore, the club recently sold almost a quarter of the new division to Socios.com, a fan engagement token company, for USD 100 million in a transaction directed to reshaping the strategies of the club in the Web3 and metaverse space.