China Launches the FIFA World Cup in the Metaverse
Chinese technology giants are launching the FIFA World Cup coverage in the metaverse. Qatar’s 2022 Soccer World Cup experience will use virtual reality (VR) headsets and 5G technology to allow users to enjoy a metaverse-like event. It will also allow Chinese companies to review and improve the new technology.
Qatar World Cup Enters the Metaverse
The FIFA World Cup 2022 in Qatar is one of the biggest sporting
events in the world. The global event is an opportunity for many companies to
test the metaverse technology. Soccer is a very popular sporting event in
China. Therefore, several platforms are introducing metaverse technology to
offer a unique experience of the matches in the World Cup and enrich the
quality of broadcasts.
Migu is a subsidiary of China Mobile. The state-owned carrier
has announced the development of a "world first" virtual environment
for its users to enjoy the matches using VR headsets for an immersive and
"surreal" experience. Migu’s CCO, Gan Yuqing, also organized a
"World Cup Music Festival" that is announced to be held in the
metaverse with a surprise visitor from the year 2070.
Bytedance, the owner of the popular social media platform
Tiktok, has announced that it will allow users of its VR headsets to enjoy
soccer matches in digital spaces. It also allows users to invite others for a
shared metaverse viewing experience.
Limitations of the Technology
Local analysts think that the World Cup can be used by companies
in the sector to test the quality of the experiences they can offer to their
users. It will also help the companies in assessing and identifying problems to improve the
reach and efficiency of the technology.
In an interview with Global Times, Chen Jia, an industry
observer, declared:
"Through the application of various scenarios in the
metaverse of this World Cup, China can also test the overall quality of the
industry chain in the field of virtual reality technology and thus gain an
early foothold in the sector."
China presented a plan for
the virtual reality sector and also wanted to popularize the technology. The
plan calls for a study to make VR headsets more functional and mentions
key areas, including odor simulation, gesture tracking, and eye tracking, among
other elements.
Local internet analyst Guo Tao explained that even in the sports field, the applications of the technology were found to be limited, clarifying that "the user experience remains inadequate and the product stickiness is not enough."
The FIFA World Cup in Qatar could also be the first real test for the much-hyped metaverse world. Please post your comments.
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