Bitget Celebrates Soccer World Cup with Messi in "Make it Count" Campaign

Bitget Celebrates Soccer World Cup with Messi in "Make it Count" Campaign

Leading crypto exchange Bitget celebrates the Soccer World Cup with Messi in its "Make it Count" campaign. Qatar 2022 is one of the most expensive soccer world cups, with an estimated investment of USD 220 billion. Bloomberg has estimated that crypto and blockchain companies have invested over USD 2.4 billion in sports-related marketing from March 2021 to August 2022.

Major Marketing Campaign with Messi

Leading crypto exchange Bitget is celebrating the mega-event with a major marketing campaign starring Messi. The campaign includes a new brand film, "Make it Count," World Cup-themed activities giving out up to 1 million BGB, Messi’s autographed jersey, and the seed NFT collection drop.

Messi expressed his partnership with Bitget:

"I would like to thank Bitget for making me a part of the crypto-trading social world with such an exciting campaign. I like Bitget’s brand film "make it count" concept of leading the vision and charting a new path within the industry. Everyone must invest responsibly in protection, and it’s reassuring to see Bitget taking this seriously with a series of protection initiatives."

Messi has now reached his personal best yearly goal record and is tied with Maradona’s World Cup goal record after the Argentina vs. Mexico match in the first round of the World Cup. He is leading the Argentina team from the front with an inspiring performance in the round of 16 of the World Cup 2022. Bitget has launched a new round of campaigns, inspired by Messi's spirit in leading his team to first-round World Cup victory. The company announced its partnership in October of this year with the "A Perfect 10" campaign. The brand film has yielded more than 3.4 million views within one month. The new campaign is set to break another record.

Gracy Chen, Managing Director of Bitget, said:

"Partnering with the GOAT inspires us to strive for the best performance, and the World Cup period is the best time to remind ourselves about the importance of building and training for the moment to shine. We would like to celebrate the football spirit in the world of crypto and are prepared to continue investing in the ecosystem even when times are tough."

Messi to Instill Trust in Social Trading

Bitget is globally ranked among the top 5 as a crypto derivatives exchange with innovative products and social trading services as its key features and currently serves over 8 million users in more than 100 countries worldwide. It hopes to provide the best social trading experience.

The team has grown from 450 to 900 members, nearly doubling in size during the crypto winter. It has announced an expansion of 1,200 people by the first quarter of 2023. Like the football legend, the exchange continues to build and improve the environment. The Bitget MD further added:

"Also, as we can see, the Web3 trend has been extending to many different industries, and we can see use cases of blockchain technology helping sports players to increase engagement with their community, such as NFTs, fan tokens, and metaverse events."

Bitget has been working on bridging the gap between Web2 and Web3 through sports activities to boost crypto adoption. Crypto adoption has seen growth among investors in recent years, but there are still a lot of doubts and FUD (fear, uncertainty, and doubt) among the general public. Bitget is forming alliances with credible sport or e-sport teams or players to increase adoption and public understanding of cryptocurrencies, such as the partnership with Juventus and, more recently, Lionel Messi, esports giant Team Spirit, and PGL, a provider of premium international esports tournaments and events.