Fiat Launches its First Showroom in the Metaverse

Fiat Launches its First Showroom in the Metaverse

Fiat, an established automobile brand in the world, has launched its first metaverse showroom. The company claims it is the first automobile showroom of its kind, developed with the technology supplied by Touchcast and Microsoft. It aims to make the virtual process of reviewing a car more interactive.

Fiat Showroom Uses Touchcast and Microsoft Technology

One of the top ten car manufacturers in the world, Fiat has launched its first showroom in the metaverse. The company has enabled customers to experience the interiors and exterior of the new 500 La Prima through a virtual simulation of the model.

Users can review a 360-degree view of the car model and test the systems and infotainment array that the company offers on the vehicle in the showroom. The customers can also customize the appearance and equipment of the car and test drive it on a virtual course.

Olivier Francois, Fiat's CEO, remarked on the importance of this kind of experience for the development of the brand. He stated:

"The Fiat Metaverse Store is the first of its kind in the automotive sector. It is a magical experience: an immersive, human-driven journey into the world of Fiat. Simple and user-friendly, pursuing the idea of "tech it easy" and making it accessible to all.

The company uses Touchcast’s platform, which uses Microsoft Cloud, to provide the metaverse experience without the headset.

Human Assistance and Program Extension

Other companies have also been testing similar programs to expand the reach of their products far beyond the car dealer showrooms. However, Fiat creates a niche for itself by allowing customers with human assistance through what it calls a "product genius," an actual person who will be able to answer questions that the potential buyer will have about the capabilities of the vehicle and the specifics of the sale process.

The metaverse showroom functions as a real showroom and is therefore not available 24/7 for the customers. The brand plans to expand the number of models in the showroom by the end of 2022, with more vehicles to be made available in the metaverse showroom in the first half of 2023.

Renault is using an industrial metaverse to optimize its production, aiming to save USD 330 million by 2025. Ford filed 19 trademark applications in September to protect and develop its brand image in the metaverse.