Maruti Suzuki Launches Metaverse Showroom

Maruti Suzuki Launches Metaverse Showroom

Maruti Suzuki, one of the biggest car manufacturers in India, has announced the launch of its metaverse showroom experience. The company announced the VR (virtual reality) launch of its Arena showroom on January 1. Customers can experience the Maruti Suzuki vehicles online or through authorized dealers' networks.

Maruti Suzuki to Offer Immersive Experiences

Car companies are beginning to occupy the virtual reality space in the metaverse for customers to experience their products interactively through innovation. Maruti Suzuki is one of the leading car manufacturers in India. The company has announced plans to offer immersive experiences in the metaverse showrooms for its range of car models.

Maruti Suzuki is the most trusted brand among car manufacturers in the Indian market. It has the largest retail network, having produced and sold millions of cars. The company has announced the launch of its Arenaverse network. Customers can now interact with the cars manufactured by the company in virtual reality. The company provides customers with different options to configure cars in virtual mode.

The sales representatives of the company will guide the customers on the metaverse platform to advise them on the possible options and operations, according to a press release.

Largest Auto Retail Network Arenaverse

Maruti Suzuki intends to provide customers with a comprehensive virtual representation of the available car models. The company has already distributed 700 VR headsets to its dealers across the country for customers to avail themselves of the metaverse showroom experience in the designated Arenaverse showrooms.

However, there will also be an online version of the Arenaverse for customers to enjoy the experience using computers, laptops, and mobiles. Shashank Srivastava, senior executive officer of marketing at Maruti Suzuki, remarked on the importance of these new developments for the company.

Srivastava stated:

"At Maruti Suzuki, we have ensured that our already strong digital journey is further fortified to suit the requirements of new-age customers." We have taken this digital journey a notch up by bringing the country’s largest auto retail network, Arena, to the metaverse."

Other car manufacturers have also been launching their brand showrooms in the metaverse. In November, Renault announced the launch of its industrial metaverse, hoping to save up to USD 330 million. In December, Fiat, an automotive brand owned by Stellantis, launched the metaverse showroom for its new 500 La Prima model.

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