Samsung, Google, and Qualcomm Team Up To Tackle Mixed-Reality Hardware
The Korean electronics company, Samsung, has revealed that it is working on extended reality devices, indicating the possibility of launching a VR headset in the days ahead. TM Roh, head of Samsung Mobile Experiences Business, stated that the device will be built in collaboration with Google and Qualcomm.
Samsung to Enter the Metaverse VR Headset Market
Samsung,
the Korean mobile company, has announced that it will soon enter the metaverse
and the VR (virtual reality) headset market. The company has announced that it
is already working on "extended reality" hardware, indicating the
production of VR headsets.
TM
Roh, Head of Samsung Mobile Experiences Business, confirmed that the device is
in the works but did not offer a launch window for the hardware. However, he
reported the association between Qualcomm, the wireless chip maker, and Google
as partners. Roh told The Washington Post on February 1:
"Many
different companies…have been making these announcements about different
realities, so we have also been making similar preparations, no less than any
others."
Roh
explained that Samsung had delayed its participation in the market, stating
that the market was still not ready and that other similar devices launched by
competitors failed to achieve the expected success.
Metaverse Devices
Samsung
joins other manufacturers that have already launched metaverse devices, such as
Meta and HTC, and are planning to do so shortly, like Apple. Roh stated that
Samsung’s new device will be powered by a Qualcomm chip specially designed to
perform better in virtual reality applications and will use an OS powered by
Google.
Samsung
is determined to enter the exclusive market with innovative products as an
expansion of traditional smartphones. Popular Finnish mobile phone company
Nokia has predicted that
metaverse technology will replace smartphones in the second half of the decade.
However,
Roh believes the new devices do not represent any danger to what smartphones
offer today. He stated:
"Smartphones
will continue to build on the features and needs of consumers and will provide
even more new experiences."
Roh
also believes there can be an integration of the metaverse and smartphones to
complement their experiences and develop together. Samsung’s
involvement with the metaverse is well known, as the company has already
invested millions in Latin American projects earlier.
The
company launched its
"House of Sam" experience in Decentraland in October 2022, allowing
users to interact virtually with products of the company.
Earlier,
Samsung also launched another
metaverse experience on Roblox, called "Space Tycoon," in July 2022,
for users to be part of a space station where they could build Samsung products
with raw materials.
What
is your take on Samsung’s new metaverse VR headset? Please post your comments.
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